Our Brands

Brands in our portfolio must compliment each-other.

logodedacciai strada, is the premier designer & manufacturer of high end frames made of most any material found today. dedacciai strada goes back to the beginning of the golden era of cycling steeped in the the very history and DNA of cycling worldwide.

Through our relationship with dedacciai strada the opportunity to work with Deda ELEMENTI presented itself. In a world were great parts are being replaced by stock components we saw the opportunity to recapture that level of excellence through Deda ELEMENTI. Whether you step out from your home to participate in Milano-Sanremo, or  just to go for a ride with your friends, Deda Elementi produces  handlebars, stems and other components for your bicycle with exactly the  same care and passion for champions as we do for the most important bike in the  world: yours.

logo_gelu_laranjaThe first gelu prototype of the 100% carbon saddle was created in 2006. Gelu saddles team have been improving ever since thanks to a close collaboration with an orthopedist, an engineer as well as some of the best Portuguese athletes. Gelu Carbon Creation has always based its work on three fundamental factors: ergonomics, up-to-date technology and, more importantly, the feedback from some of the most experienced athletes.

lightweight_wheels_approximation_of_logoWe were approached to resurrect the US distribution of Lightweight. Not an easy task as there had been a few iterations of distribution prior to us, of which none succeeded. We single handedly grew the market while capturing payments for inventory to dealers, something never before done with Lightweight in the USA. Effective October 1, 2015 we divested ourselves as the distributor of Lightweight products. As the largest stockist of Lightweight ready to ship, we continue to offer Lightweight products for purchase.


We have relationships with and represent manufacturers including CERAMICSPEED, SRM, Shimano, Campagnolo, SRAM, Zipp, Michelin, Selle San Marco and many others as part of our frame kit building.